We created a brand new platform for volunteers to create events, accept donations and promote across social media
To encourage a record number of participants to get involved with Sport Relief 2012, Comic Relief was looking to build an engaging web platform to support its online registration, event management and fundraising activities.
Marcus East, Head of Future Media and Technology at Comic Relief, explains: "Our goal was to provide a self-service portal for participants to safely organise and collect sponsorship donations from friends and family, while adhering to best practice for dealing with under 16s."
What We Did
Our solution to the challenge was FROST, a secure, robust and cost-effective web platform capable of supporting all aspects of Comic Relief's campaign and fundraising activities online. FROST allowed Sport Relief Mile participants and other supporters to easily secure sponsorship donations for their own work or school-related fundraising events. Participants were able to search for Mile events close to their postcode, and set up a self-service profile to invite friends, family and colleagues to join them. Profile pages were interactive and engaging, and the platform blended seamlessly into social media channels to build an online buzz around the campaign using Facebook, Twitter and LinkedIn.
Due to the increased number of users accessing the site from their mobile phones, user journeys were analysed and optimised for mobile, to make interaction with the site easier for participants on the move.
Did it Work?
Over 1 million people registered to take part in the event, and Comic Relief has raised over £67 million to date. At peak times, the platform was able to handle a heavy load of 3,600 concurrent users per second. We're now working on Comic Relief's Red Nose Day for 2013, so yes, we like to think it worked.
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