Where: Havas Village London, 3 Pancras Square, London N1C 4AG
Who's Invited: Senior ecommerce, UX, digital product, marketing and tech leaders from consumer-focused organisations
Come along to Inviqa's breakfast roundtable where we'll present findings from our research into the direct-to-consumer websites of 100 top consumer brands. We've viewed the sites through the eyes of the customer to provide inspiration and insight to help inform your own digital roadmaps.
We've benchmarked the brands - from 10 product categories - against a scorecard designed to measure how well they enable shoppers to discover, select and purchase products. Ultimately the research is designed to help brands deliver an experience that gives shoppers confidence to shop direct, rather than buying from marketplaces or third-party retailers.
We'll talk you through the customer experiences, features and functionality delivered by the top scoring sites; highlighting how world-class consumer brands add value during the customer journey to acquire and retain direct customers. This will include:
- Product discovery tools that act as product experts
- The best (and the worst) live chat experiences
- Embedding loyalty programmes to act as conversion drivers
- Subscription options, personalised products and other online exclusives
- The role of product and editorial content in the customer journey
There will also be plenty of time for discussion and networking with your peers. Complete the RSVP form now to secure your place.