Magicento – a Magento developer’s magic toolbox for PhpStorm

When working with a complex system like Magento, the need for proper development tools is vital for speed and precision. One of those tools is PhpStorm, the “most intelligent PHP IDE” as it states on their website. Features like code quality analysis, integrated version control, and built in testing and debugging tools make development not only easier, but more enjoyable. So what is Magicento?...

Magento 2: What retailers can expect

The long-awaited next edition of Magento is about to hit the eCommerce world. When announced back in 2014, Magento 2 promised improved performance and scalability, streamlined customisations, easier installations, higher quality code and simplified integrations. Magento 2 is currently in Merchant Beta, a phase where Magento has 15 merchants worldwide implementing the new Magento 2 platform. The Magento team recently held a webinar to take us through some of the new features that we’ve already seen using the Magento 2 Developer Beta, as well as some of the improvements we can expect to see in the next few months before the Magento 2 General Availability (GA) scheduled for November this year.

Personalising the customer experience with Magento Enterprise

Do you know what your customers are looking for before they visit your site? Too many retailers fail to understand what their customers want to see. They try hard to cater for the “average person” in an attempt reach as many people as possible, but the “average person” doesn’t exist. Retailers should understand who their customers are and provide an experience personalised to them. So how do you provide valuable content to visitors as individuals?

Extending Magento with patches

When working with Magento, the need to extend and alter core functionality is something that comes up frequently. Fortunately Magento provides a fairly robust rewrite system to facilitate this, so creating a class that extends a core Magento object, and making Magento load your class in place of the original, is trivial. There are plenty of resources for rewriting core Magento functionality, so I’m not going to dwell on that mechanism here.

A pocket guide to cross-border tax in the EU, USA and Australia

Launching into new markets can be one of the most fulfilling endeavors of any business. As the global ecommerce landscape grows, the chance to access an entirely new customer base is an opportunity that has swiftly become very real for businesses of all sizes. And with online cross-border trade predicted to grow fivefold to $130 billion by 2020, it’s an opportunity not to be ignored...

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