How NOT to do digital transformation as a publisher

A ‘digital first’ approach is no longer a nice-to-have for publishers and media organisations; it’s a matter of survival. But becoming a true digital player is no mean feat, and there’s a lot at stake. To help navigate the minefield, Inviqa held a roundtable with senior directors and digital leaders from some of the UK’s leading media, publishing, and entertainment organisations...

Creating a careers content hub for Skills Development Scotland

Skills Development Scotland (SDS) helps thousands of people across Scotland further their careers and professional development. My World of Work is SDS’ online careers service, established in 2011 to share employment advice and job opportunities across the country. Four years later the My World of Work site was struggling to keep up with its success...

Content management in the age of customer experience

We are entering a new disruptive phase – that of the Experience Web: an enhanced technology architecture built around multiple interactions across the customer lifecycle. Placing your CMS at the core of your digital strategy will be the key to business success within this new frame – but choosing a new CMS is a crucial decision that will impact a business on many levels...

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