Hailed as the ‘Internet’s highest honor’ by The New York Times, The Webby Awards, hosted by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet.
The Webby People’s Voice Awards allows members of the public to choose their favourite digital experiences from a number of categories. And with 3 million votes cast by 700,000 people, the 22nd Annual Webby Awards was the biggest in the award’s history.
David Savage, core platform product manager, Arsenal Media Group & Arsenal Football Club, described the award win as a testament to ‘the work that’s gone into delivering a rich, engaging website that’s helping us to transform fan engagement’.
He added: ‘In time we’ll be delivering Arsenal content across devices and platforms that don’t even exist yet, but the power and flexibility of our content hub means that we’re suitably equipped to get content to fans how, where, and when they want it’.
Myles Davidson, director at Inviqa, said: ‘It’s an incredible achievement to have our work with Arsenal recognised at the Webby Awards, which received more than 13,000 entries this year. The new Arsenal website is paving the way for improved fan engagement and future business growth, and we’re excited to continue supporting Arsenal through its ambitious digital roadmap’.
Scott Delea, EVP of marketing at Phase2, said: ‘I’m so proud of the work that went into creating the Arsenal digital experience. It moves beyond the website and delivers a cross-platform experience that gives Arsenal fans the ability to engage whenever and wherever they want'.
Thanks to their combined experience in the sports industry (NBA, Football League, Liverpool FC, Major League Soccer), Inviqa and US-based agency Phase2 were selected as Arsenal’s digital partners to provide digital strategy consultancy, as well as to implement and maintain the new Arsenal F.C. website.
Featuring single sign-on for social media and membership, a mobile-first design, and live match-day results, Arsenal’s new content hub is helping the Premier League club to transform fan engagement. It was developed on Drupal 8, a leading content management system that’s helping brands like Arsenal, Gap, and Sevilla F.C. to navigate content delivery to a growing number of devices and platforms.