User research provides essential insights into any aspect of your business and digital presence – both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.
You'll learn how discovery and research fit into a user-centred design (UCD) process, all with an expert practitioner who conducts user research on a daily basis with leading brands.
Our user research training course will teach you how to:
Choose the appropriate type of research:
Learn the strengths and weaknesses of each method, which ones are suitable for your projects, and the order in which to conduct them.
Gather and make sense of business and user needs:
Ensure you take both into account for the best possible solutions.
Plan your research:
We'll advise on how to build the case for research to stakeholders and use your resources to get the most value.
Conduct interviews and gather data:
Through, hands-on exercises. You'll practice one of the most common and effective research techniques.
Carry out all the different analysis techniques.
Turn analysis into actionable recommendations:
Learn how to make sense of all the data you've gathered and use it to drive solutions.
Communicate your findings:
Get tips on presenting to stakeholders and putting together different types of research deliverables.
Meet one of your trainers,
Jane is a senior UX consultant, working closely with our clients to solve real people's problems using design thinking, evidence, and empathy to make their lives better. She believes that talking to customers, and involving them throughout the design process, is the best way to create great experiences.
From research and co-creation to design and usability testing, Jane's approach is truly customer-centric and always aligned with business objectives.
You'll often find Jane speaking at events to share her learnings.
What user research is
How research fits into the user-centred design (UCD) process
Understanding the value of discovery and research
Communicating the benefits of user research to stakeholders
Comparison of the many methods in the research toolbox
Quantitative and qualitative methods
Ethnographic research types
The importance of context in research
Which research techniques to use and when
Defining the problem
Creating a research plan
Who to research with and recruitment of participants
Business and stakeholder research methods
How to capture research data
Analysis techniques and interpretation
Collaborative analysis tools
Creating challenge statements to reframe problems
User groups, empathy maps, pen portraits, and personas
Scenarios, use cases, customer journeys, and experience maps
Choosing which deliverables to use
Effectively communicating your research findings and insight to stakeholders
How to get the right solution
Is this the right course for you?
Our user research course is particularly suitable if you are:
Aiming to reinforce your existing skills with research techniques that you can start using straight away.
A business analyst or IT professional involved in requirements gathering and want to develop your research skills.
Working with research or design teams and need a greater understanding of the user-centred design approach.
A project manager and you want to learn the value that user research can add to your projects.
You don't need any previous knowledge or practical experience of user research to attend.
Like what you see but want to learn something slightly different? We can tailor any of our training courses to your team’s needs. Get in touch to find out more!
We're based at Aviation House, 125 Kingsway, London WC2B 6NH. But we can also do on-site training at your offices.
About the day
Duration: Courses start at 10:00am and finish at 4:30–5:00pm.
Food: Lunch is provided, along with as much fresh coffee, tea, and biscuits as you like.
Class size: No more than 10 participants (enough so that you have other people to learn from, but not so many that you're lost in the crowd!).
What to bring: Just your lovely self and the desire to learn!