A foundation in digital design, delivered in a day.
Gain an in-depth understanding of the principles that underpin great visual design.
This intensive and comprehensive day of training combines the disciplines of visual and user interface design. Informed by the real-world experience of our visual interface designers, you'll gain the tools, best practices, and know-how to design compelling digital interfaces.
The context of visual design:
We'll outline why design matters and show you how design can elicit different first impressions.
The role of colour:
We'll take an in-depth look at the use of colour in design and the role it occupies within brand strategy.
How to use typography:
We'll explain fonts, legibility hierarchy, and contrast, with plenty of real-world examples and comparisons.
How to work with imagery:
We'll look at case studies to compare and contrast the different use of images, and you'll create a mood board.
Structure, balance, and composition are the building blocks of design, and you'll learn about different design dimensions including density vs. spaciousness.
Icons and input controls:
Observe good and bad examples of various graphical elements and learn about affordance and mapping principles.
Designing for mobile devices:
We'll explore the challenges and best practice principles of designing for tablets and smartphones.
We'll look at the likes of design research, sketching, mood boards, style tiles, elements collages, wireframes, mockups, and templates.
Meet one of your trainers,
In his role as lead UX consultant, Jamie helps organisations discover what people really need, so he can build products and services that they actually want.
From research and strategy, to prototyping and design, Jamie leads projects that deliver high-quality deliverables and high-value outcomes. His experience includes reinventing the cruise-buying experience for Costco, developing a 10-year strategic vision around augmented reality for a major publisher, and leading an international research project to help a SaaS company understand how its global customers were using its product.
Each project brings an intriguing new set of challenges that requires past experience, but also the ability to explore the unknown, and new ways of doing things.
An introduction to visual design
Design building blocks: colour, typography, layout, and imagery
The role of colour and how it affects tone, mood, and brand
Inputs and controls: affordances, metaphors, and conventions
Flat design and how to apply it
Typographic elements: fonts, styles, and readability factors
Imagery and setting the brand personality
Visual design and user experience research factors
Layout characteristics such as unity and variance
Practical considerations around iconography
Composition considerations: symmetry, balance, and white space
Grids, their constituent elements, and how to define and apply them
Responsive design and how to design for different screen sizes
Design discovery and activities to run with stakeholders to get your brief
Ideation and the different target outputs
Options with design deliverables that you can create
Tools, techniques, and takeaways
Is this the right course for you?
This course is particularly suitable if you are:
Working as a UX professional, web manager, content editor, product manager, frontend developer, or marketing manager and want to improve the visual quality of your deliverables.
A graphic designer looking to increase your digital and UI design knowledge.
Looking for processes and techniques to translate user insight and business goals into visual design solutions.
Like what you see but want to learn something slightly different? We can tailor any of our training courses to your team’s needs. Get in touch to find out more.
We're based at Aviation House, 125 Kingsway, London WC2B 6NH. But we can also do on-site training at your offices.
About the day...
Duration: Courses start at 10:00am and finish at 4:30–5:00pm.
Food: Lunch is provided, along with as much fresh coffee, tea, and biscuits as you like.
Class size: No more than 10 participants (enough so you have other people to learn from, but not so many that you're lost in the crowd!).
What to bring: Just your lovely self and the desire to learn!