- Digital transformation for a traditional organisation
- New channels of user engagement
- Extensive research and development (R&D)
With the largest monthly digital audience of any regional multimedia business in the UK, Johnston Press (JP) is at the forefront of digital content delivery, constantly trying to find new ways to deliver local news and information to its network of 16 million unique browsers. JP selected Inviqa as its technology partner to kickstart the R&D process.
Working closely with JP’s technical and business teams, Inviqa began the first phase of the Discovery, a consultative process designed to explore the business goals, investigate technical opportunities and conclude what a successful minimum viable product may look like.
After an extensive period of research and prototyping, development work is now underway to create a new product that would deliver Johnston Press’ network of news and local information to readers across the UK.