Led by its digital experience agency Inviqa, the Havas CX network is extending its successful Acquia partnership to clients across North America, Latin America, Asia-Pacific, and Europe
Havas’s global customer experience network, Havas CX, and Acquia, the leading open digital experience platform (DXP) provider, today announced the global expansion of their strategic partnership. Building on a successful collaboration led by Havas CX’s digital experience agency, Inviqa, in the UK and Europe, the partnership is now being extended to North America, Latin America, Asia-Pacific and additional European markets, making Acquia’s solutions available to Havas clients across a broader global footprint.
The expansion gives Havas agencies access to Acquia’s full ecosystem: content management and discoverability, AI-powered personalisation, and autoscaling cloud infrastructure, and a Customer Data Platform.
“Our growing collaboration with Acquia reflects where customer experience is heading: open platforms, unified data and artificial intelligence working together in service of the brand,” said Arthur Fullerton, global chief technology officer at Havas CX. “With Inviqa leading the way, we already have the proven expertise to bring this model to our clients in any market in the world.”
The partnership is backed by a strong delivery track record. Over the past decade, Inviqa and Havas CX teams have modernised digital ecosystems on Acquia and Drupal for sports and entertainment brands, retailers, public sector bodies and hospitality brands across the UK, Germany and other European markets. That experience now provides the foundation for broader global deployment.
“We've spent more than ten years building on the Acquia platform, and we've seen first hand the impact it has on a brand's ability to scale, personalise and adapt. Being able to put that expertise at the service of Havas' global network is an extraordinary opportunity for our team and for the clients we'll serve,” said Kaustav Bhattacharya, chief technology officer at Inviqa.
“Havas, through Inviqa, has shown exceptional technical mastery and delivery capability on our platform,” said Derek Nowak, SVP of global partnerships at Acquia. “Expanding this partnership allows us to bring Acquia's open DXP to a greater number of global brands, backed by the scale and creative vision of Havas.”
Clients will benefit from open, composable architecture, AI-driven personalisation, enterprise-grade scalability, improved visibility in generative AI and conversational search, faster implementation timelines, globally consistent customer experiences and a commitment to digital sustainability.
For more information, visit www.inviqa.com.
