In the latest edition of the Trend Book, Trends Shaping 2026, Havas Commerce has distilled its findings of the six key trends that are defining the direction of commerce in the year ahead. 

Each trend reflects the most significant shifts shaping the industry, offering a clear lens through which to understand what’s emerging and how the industry can anticipate change. 

The report is an invitation to step back, rethink the rules, and anticipate the new realm of commerce.

What's inside: 

• The eight shifts defining the new architecture of consumer choice
• The six foundational trends shaping retail with real-life examples
• The most significant retail ads of the year
• Six possible retail futures with AI at the core

Download the full trends report for deeper insights into each trend, explore the possibilities for your organisation and make your next move with confidence.