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Transforming fan engagement for Arsenal Football Club
The Challenge
The Challenge
Arsenal Football Club is a London-based club that plays in the Premier League, the top flight of English football. Arsenal Media Group (AMG), which manages and leverages all aspects of Arsenal sports media property, enlisted the help of Inviqa to transform its primary platform for fan engagement.
Arsenal.com is Arsenal’s number-one channel for engaging fans around the globe. The website not only provides a source of club information and news; it also directs fans to its various online retail stores and helps Arsenal to engage and acquire new partners.
But Arsenal.com and its sister sites were developed without mobile users in mind and, with a dated system in place for sharing new content, Arsenal was missing opportunities to improve fan engagement and drive revenue.
The club had two content management systems (CMSs): one to manage Arsenal.com; the other to provide a hub for club-related videos and to manage Arsenal Player, the club’s dedicated video site.
Arsenal Football Club is a London-based club that plays in the Premier League, the top flight of English football. Arsenal Media Group (AMG), which manages and leverages all aspects of Arsenal sports media property, enlisted the help of Inviqa to transform its primary platform for fan engagement.
Arsenal.com is Arsenal’s number-one channel for engaging fans around the globe. The website not only provides a source of club information and news; it also directs fans to its various online retail stores and helps Arsenal to engage and acquire new partners.
But Arsenal.com and its sister sites were developed without mobile users in mind and, with a dated system in place for sharing new content, Arsenal was missing opportunities to improve fan engagement and drive revenue.
The club had two content management systems (CMSs): one to manage Arsenal.com; the other to provide a hub for club-related videos and to manage Arsenal Player, the club’s dedicated video site.
WHAT WE DELIVERED
Composable Strategy & Architecture
Intelligent Content & Operations
Best Practice & Governance
Integrated Delivery & Optimisation
What we did
What we did
The club was looking for a cutting-edge, open-source platform that would optimise editorial workflows, be easy to integrate and develop, and would provide capabilities to enable future business growth.
With compelling case studies and experience in the sports industry, Inviqa and US-based agency Phase2 were selected as Arsenal’s partners to provide consultancy, as well as to implement and maintain the new platform.
Our support for Arsenal included:
Discovery: workshops with key stakeholders to gain a deep understanding of the project goals and how success would be measured to help prioritise and inform decisions
Drupal 8 customisation and implementation
Implementation of Gigya for single sign-on for social media and membership
Implementation of a mobile-first design
Platform-as-a-service approach with Platform.sh for simpler development and deployment workflows, as well as agile scaling to meet peak traffic
The club was looking for a cutting-edge, open-source platform that would optimise editorial workflows, be easy to integrate and develop, and would provide capabilities to enable future business growth.
With compelling case studies and experience in the sports industry, Inviqa and US-based agency Phase2 were selected as Arsenal’s partners to provide consultancy, as well as to implement and maintain the new platform.
Our support for Arsenal included:
Discovery: workshops with key stakeholders to gain a deep understanding of the project goals and how success would be measured to help prioritise and inform decisions
Drupal 8 customisation and implementation
Implementation of Gigya for single sign-on for social media and membership
Implementation of a mobile-first design
Platform-as-a-service approach with Platform.sh for simpler development and deployment workflows, as well as agile scaling to meet peak traffic
The Results
The Results
The all-new, Drupal-powered Arsenal.com provides the club with a bigger, bolder content hub that paves the way for deeper fan engagement and future business growth.
Key milestones include:
34% of fans now watching Arsenal-owned video content
15% year-on-year growth in digital membership sign-up
13% YOY increase in site users
4 second improvement for average page load
150,000 page views per month for the newly integrated membership section
Awarded the 2018 People’s Voice Webby Award
The all-new, Drupal-powered Arsenal.com provides the club with a bigger, bolder content hub that paves the way for deeper fan engagement and future business growth.
Key milestones include:
34% of fans now watching Arsenal-owned video content
15% year-on-year growth in digital membership sign-up
13% YOY increase in site users
4 second improvement for average page load
150,000 page views per month for the newly integrated membership section
Awarded the 2018 People’s Voice Webby Award
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
I would definitely recommend Inviqa. They’re very strong in terms of account and project management, and we have a really good relationship thanks to their openness and transparency. They appreciate that we’re in it together with common goals.
- David Savage, platform manager, Arsenal FC
