![Classic car for auction, Bonhams](/sites/default/files/styles/case_study_hero_focal_point_/public/2020-10/Bonhams-hero2.jpg?h=235378cd&itok=NrdqiSVk)
Steering Bonhams into a new market
We helped famed auction house Bonhams to reach a wider audience with the launch of a dedicated classic cars site:
- Fast entry into a new market
- Low-cost operating model
- Self-service features for frictionless user experience
![Classic car for auction, Bonhams](/sites/default/files/styles/case_study_hero_focal_point_/public/2020-10/Bonhams-hero2.jpg?h=235378cd&itok=NrdqiSVk)
![Bonhams MPH logo](/sites/default/files/styles/logo/public/2020-10/Bonhams-MPH-master.png?itok=zlYBPej_)
The challenge
What we did
![woman and man looking at car on a desktop](/sites/default/files/styles/large/public/2021-07/car%20on%20desktop_600px.jpg?itok=gaoYcEyW)
![red car on a phone screen](/sites/default/files/styles/large/public/2021-07/car%20on%20mobile_400px.jpg?itok=RNv4nG3g)
The results
![vintage cars in a row](/sites/default/files/styles/large/public/2021-07/oldcars_600px_0.jpg?itok=a-tNtIh8)