The retail industry is undergoing a profound transformation.

And it's not just an economic downturn or a temporary shift in consumer behaviour. It's a fundamental rewiring of how people think about value, make purchasing decisions, and engage with brands.

The latest report from Havas Commerce, Purchasing Power Observatory, based on a study of 9,000 consumers across 12 countries, reveals what consumers are doing differently and what retailers can do to adapt.

It looks at:

• The new economic reality and erosion of purchasing power
• How value is being redefined and goes beyond the lowest price
• The 'mathematics' of modern shopping 
• How private labels can act as levers of influence
• The retail rules being written by Gen Z

Download the report for the full analysis, local highlights from the research, and key strategies for adapting to this new retail reality.