Alcohol & Non-Alcohol DTC ecommerce research

There is a huge amount of product innovation in the Alcohol and Non-Alcoholic drinks category but until recently brands in this category had basic DTC ecommerce sites, if they offered them at all. With the growth in DTC-first brands in this category, as well as established brands wanting to cultivate customer loyalty, the ecommerce experiences they are delivering has vastly improved in the last five years.

Our Alcohol & Non-Alcohol DTC ecommerce research benchmarks the UK websites of 10 brands in the category to highlight emerging best practice and where there is further room for customer experience improvements for this category. The research compares results against the benchmark of 100 DTC brands we undertook in 2023.

The brands included in the study were: Adnams, Beavertown, Brewdog, Camden Town Brewery, Chapel Down, Diageo (thebar.com), Highland Park, Loch Lomond Whiskies, Lyre's and Sipsmith. Findings from the research include:

• Alcohol & Non-Alcohol brands are strong on adding value to their DTC sites with products and services, but could improve some of the ecommerce basics including site speed and SEO;

• They are not fully utilising all the content types they could be to engage visitors, aid discoverability and encourage site conversion;

• The two top-scoring brands in the category are DTC-first brands. We explain how their site experience keeps them ahead of the competition.

Download the report now and get in touch if you work for a consumer brand and would like to see your DTC ecommerce site benchmarked against out scorecard.