Web accessibility design and consulting

There are legal, economic, and moral reasons to ensure your digital products and services are fully accessible. But web accessibility is ultimately about providing superior customer experiences to all your customers.

Our experienced consultants and software engineers put accessibility at the heart of your digital customer experiences. We help you deliver accessible web design and establish a culture of digital inclusion within your organisation by providing:

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Why invest in web accessibility?

Did you know that 20% of your customers have accessibility needs (rising to 30% over retirement age)? Thanks to our aging population, this figure will continue to rise, and the consumer spending power of disabled people is already worth £249 billion.

Economic and legal factors aside, accessibility should be on every brand’s radar. Customer experience is now the leading brand differentiator, and accessibility is ultimately about providing a great customer experience to all customers alike.

There are countless examples of how digital inclusion benefits everyone, and when you focus on accessibility, you improve usability for all your users.

See our accessibility guide

Web accessibility audits  

Web accessibility audits are the ideal place to start your accessibility journey. They provide a detailed understanding of how and where to enhance your current digital products and services to improve online accessibility and achieve WCAG 2.1 level AA compliance (or higher).

Online tools are a useful starting point, but accessibility auditing involves a lot of decision-making, and is a highly considered, manual process. That’s why we always recommend collaborating with an experienced accessibility specialist.

Here at Inviqa, our audits begin with a review of your site. We then provide a detailed report of the accessibility challenges we uncover, together with detailed, prioritised recommendations on how to address those issues.

Web accessibility design and development

Whether you’re launching a new digital product or service, or optimising your current one, we can help you deliver game-changing experiences for customers with accessibility needs.

Optimise your site for accessibility

Following an accessibility audit, our software engineers work closely with your teams to conduct remedial work, addressing accessibility issues in your web design and code.

We’re experts in both SaaS and more traditional platforms such as Magento and Drupal, so are experienced in customising your technical platforms to better meet accessibility needs.

Design for every user

We’re firm believers in taking a user-centred approach to product and service design. And with 1 in 5 of your users having access needs, we ensure that their needs are addressed from the outset in all design work.

Whether we’re designing something brand new, or working within your existing design system, we’ll always:

  1. Work with you to come up with colour combinations and other elements that are aligned with your brand whilst complying with accessibility guidelines.
  2. Bring together designers and developers to ensure that whatever we’re designing can be implemented in a way that’s accessible for different assistive technologies and input devices.
  3. Help you understand access needs and advocate accessible design throughout your organisation, so that you understand how to keep your site accessible over time.

Web accessibility training

Specialist web accessibility training is a great way to raise awareness and understanding of web accessibility within your organisation.

That’s why we offer engaging, expert-led, classroom-based training that gives you practical advice on how to cater to customers with accessibility needs. 

We also provide bespoke, in-house programmes to help you upskill your teams, build accessibility capability, and start establishing a culture of digital inclusion.

Explore accessibility training

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Web accessibility testing

Once you’ve implemented the recommendations identified in your accessibility audit, accessibility testing is a hugely valuable next step. 

It’s ideal for gaining buy-in for accessibility and improving knowledge transfer amongst stakeholders, because there’s nothing more eye-opening than watching real users with accessibility needs try to use your digital product (a compliant site is not necessarily an accessible one).

The accessibility testing process ensures optimum accessibility by getting customers with accessibility needs to complete several common tasks on your website while one of our experienced moderators captures the challenges those customers encounter. We then capture our findings into a prioritised backlog of remedial work.

We can also help you recruit users with accessibility needs as part of your regular usability testing to uncover accessibility issues and wider usability issues at the same time.

Our integrated approach

Here at Inviqa we offer a blended service offering based on the individual needs of our clients. So while we've grouped our capabilities into four central streams, our work is always led by your goals, and delivered by integrated teams of strategists, designers, technologists, and more.  

Digital strategy

Define the outcomes you want for you and your customers, and a plan to get you there.

Experience design

Understand what your users want and design for their changing needs.

Technology engineering

Modernise the technology behind your customer experiences.

Growth and optimisation

Continually evolve your customer experiences for sustainable growth.

Insights and expertise