Helping a subscription retailer go B2B

We helped popular food subscription brand Abel & Cole launch a new B2B service:

  • Validated appetite for a B2B proposition
  • Designed and tested new service
  • Unlocked new revenue stream

The challenge

Business meeting with people around table
Abel & Cole, food on table

What we did

Remote user testing within Inviqa office space
Abel and Cole shopping cart screenshots

The results