Boohoo accelerates growth with customised PIM solution

We customised the popular PIM solution Akeneo to help Boohoo Group PLC manage its large, complex product catalogue and drive business growth.

  • Customised solution improves time to market
  • Cuts inefficiencies and costs with centralised data governance
  • Seamlessly scales to support growth and acquisitions
Boohoo hero image showing a female wearing a pink top and sunglasses in a palm tree landscape

The challenge

Two women modelling boohoo clothing in a summery setting
Three men modelling Burton clothing, part of Boohoo Group PLC

What we did

Male model wearing Burton clothes, part of Boohoo Group PLC
Boohoo client tile 3
Woman modelling PrettyLittleThing Clothing on grass

The results

Model showcasing silver Karen Millen dress