Making fundraising easier than ever before

To help CAF optimise the end-to-end donation process we went through a structured process of collaborative research and design:

1. We ran an interactive stakeholder workshop with key stakeholders, defining business goals, charity, and donor needs, plus the technical capabilities.

2. Next we set out to increase awareness of the products by redesigning the marketing pages. This included working with CAF's internal design team to digitise the print brand guidelines for the first time.

3. We then ran a round of research with donors to explore how we could improve the user experience. We found that users wanted to quickly make a donation but were put off by the amount of steps and input fields they had to complete.

4. We designed a streamlined process, reducing the number of steps from 5 to 3 and removing questions that weren't 100% necessary. At the same time, we made sure the white-label service left enough flexibility for charities to maintain their identity and branding.

5. We also redesigned the experience for charities managing their donation processes, simplifying the options available and making it easier to set up a donation page. This included giving the ability to preview campaigns before go-live and an auto-save draft feature.

To date, our redesigns have been hugely successful in improving the experience for charities and donors alike.

Our improved product pages have increased visitor numbers by 30% and the weekly number of charities signing up for CAF Donate has more than doubled.

Finally, as a result of the improved donation flow, donations to the thousands of charities using CAF Donate have increased by 10%, helping raise even more money for charitable causes