Shape What AI Says About Your Brand
Join Mary Holmes, Senior Digital Strategist at Inviqa and Amy Banks, Director of SEO at Havas Market on Tuesday, 21st July at 11am to learn how to navigate the changing landscape of discoverability and take control of what AI is saying about your brand.
We all know AI is already creating a version of your brand and presenting it to potential customers - some of whom may have never heard of it before and are increasingly taking what these systems say at face value.
In this new reality, brand meaning and trust are no longer communicated directly. Instead, they’re inferred from your digital experience, content and wider digital presence.
So, if AI is making judgments about your brand, where’s it getting its intel? And how can you make sure that what it says is accurate?
That’s what this webinar will explore.
Mary and Amy will explore four key pillars that set the foundation for how organisations can thrive in an AI-Driven search environment.
Accessibility – ensuring your digital experience can be accessed, interpreted and understood by search and AI systems
Discoverability – structuring and creating content so it can be surfaced and selected in AI-driven journeys
Authority – building the external signals that reinforce credibility and trust
Awareness – strengthening your presence across the wider ecosystem, from social to community platforms
Drawing on real experience and practical examples, this session will show how these pillars work together across experience, content and marketing.
You’ll leave with a clearer view of how to adapt to AI-driven search, what to do differently across your digital ecosystem, and how measurement is evolving as this new landscape takes shape.
Register today to secure your spot
The important bits:
Date: Tuesday, 21st July
Time: 11 am - 12 pm
Where: Online
