Keeping the Human in an AI-Shaped World
Thursday, 18th June, 10 am - 11 am
Customer behaviour is changing.
People no longer just browse websites or apps; they’re searching, comparing and making decisions through conversational AI, often before they ever reach your site.
This is reshaping the entire purchasing journey – and how organisations need to design their digital experience.
At Inviqa, we’re witnessing this first hand, and are helping organisations adjust to this shift with deep human research and insights and tactical use of AI to better understand new customer expectations and how organisations can deliver on them
Because as the way customers discover, evaluate and choose shifts, without real insight, it’s easy to lose touch with what actually drives their decisions.
So, what should you do?
Join Jamie Stantonian, Experience Design & Research Director, and Jack Payne, Head of Experience Design, on Thursday 18th June at 10 am to explore why human-led research and experience design matter more than ever for customer engagement and commercial results.
Drawing on examples from their work, Jack & Jamie will walk you through
Why changing customer behaviour means you can no longer rely on existing assumptions
How human-led research can provide clarity in complex, shifting environments
The risk of relying on AI tools alone for insight and decision-making
How UX and digital experiences need to evolve to perform across conversational environments
Where the opportunities lie for better, faster decision making
Register today to learn how to stay connected to your customers in a rapidly changing landscape.
