Managing Brand and Experience in the Agentic Era
Agentic AI is the new decision-maker – and that poses a problem that CMOs alone can’t fix.
While brands have traditionally focussed on influencing customers at the moment of choice, building trust in the agentic era requires them to prove value and relevance further upstream.
Any gaps between what a brand says and what it delivers will be found out, so organisations need to rethink how they’re managing brand, experience, and performance.
In this 45-minute discussion, Alfie Boyle, Strategy Director at Conran Design Group, and Mary Holmes, Senior Digital Strategist at Inviqa, share how CMOs and digital leaders can adapt brand and experience to succeed with their most influential customer: agentic AI.
The discussion covers:
What happens to brands when AI does the choosing
How to close the gap between what your brand promises and delivers
How to ensure brand, experience and delivery are integrated, not siloed
Watch it on demand
