Why content is ecommerce’s missing link

As consumers demand bigger and better ecommerce experiences, it’s never been harder to reach, engage, and retain your customers. But thanks to its unique ability to tell stories, content is every brand’s weapon in the battle to deliver differentiated customer experiences that capture and convert. Surprisingly though, many brands are still not taking advantage of the ‘content for commerce’ opportunity...

How NOT to do digital transformation as a publisher

A ‘digital first’ approach is no longer a nice-to-have for publishers and media organisations; it’s a matter of survival. But becoming a true digital player is no mean feat, and there’s a lot at stake. To help navigate the minefield, Inviqa held a roundtable with senior directors and digital leaders from some of the UK’s leading media, publishing, and entertainment organisations...

5 takeaways from DrupalCon 2016

DrupalCon Europe is one of the biggest annual events for the Drupal community. Each year, developers, designers, editors and agencies come together for this annual feast of training, social events and session tracks. Inviqa was out in force for this year’s installment in Dublin – with 8 team members, 2 resident Drupal 8 authors, 1 book signing, and countless meetings...

5 takeaways from dmexco 2016

In many ways, this year’s dmexco conference was bigger and better than ever. The annual Cologne gathering of 50,000 digital media and marketing professionals is always a great opportunity to make connections, debate the big issues, and take a barometer reading of the industry. And with record-breaking attendance and big industry questions on the table, this was one to watch.

Creating a careers content hub for Skills Development Scotland

Skills Development Scotland (SDS) helps thousands of people across Scotland further their careers and professional development. My World of Work is SDS’ online careers service, established in 2011 to share employment advice and job opportunities across the country. Four years later the My World of Work site was struggling to keep up with its success. Users reported that the wealth of content on the site was valuable, but pages were difficult to find, and the site hard to navigate. SDS knew it needed to revamp its service, but as well as refreshing the site’s design and making content easier to find, SDS wanted to create a more personalised experience for its users.

William Hill bets on Drupal for digital innovation project

The betting industry is arguably one of the most competitive industries in the digital age. Perhaps unsurprisingly given its nature, the market’s leading players are creating some of the most forward-thinking digital products to maintain an edge on their competitors. As the world’s largest bookmaker, William Hill is no exception to this trend. In early 2015, William Hill launched WHLabs, a dedicated innovation unit designed to create new betting experiences for its customers and its API programme has been one of its most successful projects to date.

Content management in the age of customer experience

We are entering a new disruptive phase – that of the Experience Web: an enhanced technology architecture built around multiple interactions across the customer lifecycle. Placing your CMS at the core of your digital strategy will be the key to business success within this new frame – but choosing a new CMS is a crucial decision that will impact a business on many levels...