User research

User research agency Inviqa uncovers the insight you need to do what you do better.

Our experience design teams conduct insightful qualitative and quantitative user research into your target customers, with an emphasis on uncovering the most valuable insight in the shortest-possible time frames.

We work collaboratively so that your organisation can begin developing your own, in-house user research capabilities.

Gain an in-depth understanding of your audiences

Our detailed and validated user research enables you to:

  • Develop an in-depth understanding of your users' needs, goals, behaviours, and pain points.
  • Optimise digital products and services to better support user needs.
  • Test hypotheses and identifying new opportunities.
  • Replace assumptions about your users with evidence.
  • Guide your decision-making around strategy and digital product design.

The methods we use

Our processes are inclusive and collaborative, so our clients are active participants in the research journey. You'll gain unparalleled insights into your users, but also the tools and know-how to grow your in-house user research capabilities.

Our research teams use tools and techniques such as:

  • One-to-one interviews
  • Guerrilla research
  • Focus groups
  • Diary studies
  • Polls and surveys
  • Call centre analysis
  • Jobs-to-be-done research and analysis
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Researching with Brompton

User research agency Inviqa helped Brompton Bicycle realise that its customers were looking to transact online, and that they wanted an emotional engagement with the brand, not just a transactional one. This insight resulted in a fundamental change in Brompton’s business model to better meet its customers’ needs.

Learn more

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UX training: public and private

Specialist UX design training is a great way to build capability and upskill your teams in key areas including user research and usability testing.

That’s why we offer expert-led virtual classroom training that gives you practical advice on how to understand your users and design for their changing needs.

We also provide bespoke, in-house programmes tailored to the particular needs of your organisation.

Explore our training

User researching for brands like...

See our case studies

Our integrated approach

Here at Inviqa we offer a blended service offering based on the individual needs of our clients. So while we've grouped our capabilities into four central streams, our work is always led by your goals, and delivered by integrated teams of strategists, designers, technologists, and more.  

Digital strategy

Define the outcomes you want for you and your customers, and a plan to get you there.

Experience design

Understand what your users want and design for their changing needs.

Technology engineering

Modernise the technology behind your customer experiences.

Growth and optimisation

Continually evolve your customer experiences for sustainable growth.

Insights and expertise