User research

Stuart McAdam, Inviqa
Stuart McAdam, Experience Director

Gain an in-depth understanding of your audiences

The methods we use

Inside a Brompton bike shop

Researching with Brompton

Our integrated approach

Here at Inviqa we offer a blended service offering based on the individual needs of our clients. So while we've grouped our capabilities into four central streams, our work is always led by your goals, and delivered by integrated teams of strategists, designers, technologists, and more.  

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Strategise

Understand the driving forces behind your products. Clarify the outcomes you want for you and your customers. Define a plan to get you there.

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Design

Test hypotheses. Discover what your customers want. Understand how to meet their changing needs using principled product thinking.

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Develop

Test, learn, and deliver value frequently using modern delivery methods – and scalable platforms and architectures.

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Optimise

Continually evolve your digital products, processes, and systems to ensure they keep working for you and your customers.