Digital strategy considerations for publishers pivoting to paid

Falling ad revenues have turned the publishing model on its head, and media organisations are exploring new revenue streams as a matter of survival. But the pivot to paid impacts an organisation’s overarching digital strategy and cannot be treated as a bolt-on initiative. Here we explore how best to evolve digital publishing products to support new revenue streams.

Content management in the age of customer experience

We are entering a new disruptive phase – that of the Experience Web: an enhanced technology architecture built around multiple interactions across the customer lifecycle. Placing your CMS at the core of your digital strategy will be the key to business success within this new frame – but choosing a new CMS is a crucial decision that will impact a business on many levels...