Why content is ecommerce’s missing link

As consumers demand bigger and better ecommerce experiences, it’s never been harder to reach, engage, and retain your customers. But thanks to its unique ability to tell stories, content is every brand’s weapon in the battle to deliver differentiated customer experiences that capture and convert. Surprisingly though, many brands are still not taking advantage of the ‘content for commerce’ opportunity...

When to upgrade to Magento 2

When Magento 2 was released earlier this year it was celebrated as a big improvement of the first version of the platform. Many new businesses have been drawn to the platform, which is great news for the Magento eco-system. But the release has left many Magento 1 users wondering if they should maintain their current platform for as long as possible, or move to the newer, feature-rich version...

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