Inviqa engineers worked alongside the development team for beauty brand feelunique.com to guide a gradual migration from its old, cumbersome site to an all-new site built using Symfony2. Check-out this video to learn more about the project:
After introducing the team to behaviour-driven development (BDD) the team chose to prioritise development based on user behaviours and to improve features that would deliver most impact for both the shopper and site. Sales metrics showed significant upturn with new features that were eventually rolled out to all users.
At the end of this process we have a sustainable, scalable platform – a platform we're confident in, and something that can deliver features for the business.