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Delivering a scalable website for beauty brand Feelunique

The challenge

Inviqa’s engineers worked alongside the development team to guide a gradual migration from the old site (built with pure procedural PHP) to a new site built on Symfony2.

At the end of this process we have a sustainable, scalable platform – a platform we're confident in, and something that can deliver features for the business.

Neil Landon, CTO, Feelunique 

Our solution

After introducing the team to behaviour-driven development (BDD) the team chose to prioritise development based on user behaviours and to improve features that would deliver most impact for both the shopper and site. Sales metrics showed significant upturn with new features that were eventually rolled out to all users.

Inviqa is a technology partner and consultant specialised in ecommercecontent management solutions, and digital innovationGet in touch to discover how we can support your digital journey.