Since launching UK operations in the mid ’90s, TD Direct Investing – a major, multinational bank – has grown to become one of the UK’s leading online investing providers. But with a poor customer experience, its trading app was failing to meet the needs of its more than 300,000 clients.
The bank wanted to launch a new app that would become a key customer touchpoint providing investing services that would make it far easier for customers to 'self-serve' and manage their trading portfolios.
The new digital touchpoint needed to complement its telephone service by helping secure new customers, reach a younger customer base, and deliver a vastly-improved customer experience compared with the incumbent trading app.
Using high-performance hybrid mobile technologies, including the Ionic UI framework, Inviqa delivered the first release of a new trading application. We were selected to determine technical strategy and to build and deploy a first iteration of the app, working closely with partner agency Capco to engineer a sophisticated customer experience.
The result was a high-performance, user-friendly trading application based on hybrid mobile technologies.