Why content is ecommerce’s missing link

As consumers demand bigger and better ecommerce experiences, it’s never been harder to reach, engage, and retain your customers. But thanks to its unique ability to tell stories, content is every brand’s weapon in the battle to deliver differentiated customer experiences that capture and convert. Surprisingly though, many brands are still not taking advantage of the ‘content for commerce’ opportunity...

How NOT to do digital transformation as a publisher

A ‘digital first’ approach is no longer a nice-to-have for publishers and media organisations; it’s a matter of survival. But becoming a true digital player is no mean feat, and there’s a lot at stake. To help navigate the minefield, Inviqa held a roundtable with senior directors and digital leaders from some of the UK’s leading media, publishing, and entertainment organisations...

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