The challenge

Purveyors of footwear and accessories, Kurt Geiger has garnered a reputation for creating beautiful pieces that are exquisitely constructed. Established in 1963, the British brand has a number of different labels each with a unique persona.

Inviqa was appointed to provide creative and technical support for Kurt Geiger's Magento-built website. With an unappealing interface, the online store provided a poor user experience and failed regularly.

What we did

Collaborating with Kurt Geiger's small internal team, we first set to work reviewing and then remediating the code base.

Next we seconded frontend and backend developers for six months, providing Kurt Geiger with a vital knowledge transfer. We demonstrated to the team how to run a development operation, teaching them best practice and processes. Once we completed our work, Kurt Geiger housed a large, self-sufficient Magento development team.

Together we rescued a struggling project, building a solid Magento platform that allowed Kurt Geiger to retain value in its investment. As a direct result of the refactoring, Kurt Geiger’s online revenue doubled.