Teufel launches superior online offering across 26 countries

German manufacturer Teufel sells its premium home speaker systems and audio products exclusively through its own stores and online shops. The manufacturer enlisted the help of Inviqa to upgrade its ecommerce platform and technology architecture to support the future needs of the business and its customers.

To attract and engage customers in multiple territories, Teufel wanted to offer a personalised and seamless experience across a growing number of customer touchpoints. But its existing bespoke platform had been developed without mobile users in mind and was over 10 years old.

As Rob Peters, marketing and sales director at Teufel, explains: 'The demands of our customers are increasing. We have therefore decided to prepare for the multichannel future and replace the engine of our web shop. Even though it still works, we want to update now so we’re not restricted in the future by outdated technology'.

Teufel was looking for a cutting-edge, future-proof platform that would deliver a seamless omnichannel experience to its customers, be easy to integrate and develop, and would provide capabilities to enable future business growth.

With experience delivering ecommerce sites on Spryker Commerce OS and deep technical expertise, Inviqa was selected as Teufel’s digital partner to provide technical consultancy and coaching to the in-house Teufel development team, as well as to implement and maintain the new platform.

Our work for Teufel included:

• Workshops with mixed development teams from Inviqa and Teufel to understand and define the required functionality, accurately scope the project, and prioritise the work
• Embedding our development teams within Teufel to advise and help them re-architect and update their core technology stack
• Spryker Commerce OS customisation and implementation
• Integration with Teufel’s CMS to enrich the product catalogue with detailed descriptions and information
• Launching a multilingual content-rich site in 26 countries

The team adopted Kanban, an Agile project management approach designed to help visualise work, limit work-in-progress, and maximise efficiency. Daily stand-ups, ceremonies, and fortnightly retros helped to unify the teams and create a truly collaborative environment.

We have achieved our most important goal: After replacing the engine, our shops are now based on sustainable, stable technology that does not depend on the knowledge of individual people and offers great potential for the next few years. We are also very satisfied with the performance. Load tests for the expected traffic peaks on Black Friday or during the Christmas business were a great success.

Rob Peters, marketing and sales director, Teufel