The challenge

Warner Music International (WMI) is responsible for marketing and distributing the work and merchandise of an incredible number of artists in over 50 countries.

With limited technical expertise in house, WMI required a partner to deliver a multi-faceted ecommerce solution. The platform needed to allow music fans to easily connect with their favourite artists, accessing and purchasing their music and merchandise directly.

What we did

We delivered a flexible ecommerce platform with an evolving roadmap of functionality to support the business in the long-term.

The multi-lingual, multi-currency ecommerce platform was rolled out across five major European territories. This was one of the largest deployments of Magento in Europe to date, with over 180 separate artist stores.

'The music industry may look glamorous, but it can be a very complicated environment. Inviqa demonstrated their understanding of the complexities and gave us the confidence to move forward'. 

Markus Stripf , vp strategic technology at WMI