User research

User research agency Inviqa uncovers the insight you need to do what you do better.

Our experience design teams conduct insightful qualitative and quantitative user research into your target customers, with an emphasis on uncovering the most valuable insight in the shortest-possible time frames.

We work collaboratively so that your organisation can begin developing your own, in-house user research capabilities.

Stuart McAdam, Inviqa
Stuart McAdam, Experience Director

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Gain an in-depth understanding of your audiences

Our detailed and validated user research enables you to:

  • Develop an in-depth understanding of your users' needs, goals, behaviours, and pain points.
  • Optimise digital products and services to better support user needs.
  • Test hypotheses and identifying new opportunities.
  • Replace assumptions about your users with evidence.
  • Guide your decision-making around strategy and digital product design.

The methods we use

Our processes are inclusive and collaborative, so our clients are active participants in the research journey. You'll gain unparalleled insights into your users, but also the tools and know-how to grow your in-house user research capabilities.

Our research teams use tools and techniques such as:

  • One-to-one interviews
  • Guerrilla research
  • Focus groups
  • Diary studies
  • Polls and surveys
  • Call centre analysis
  • Jobs-to-be-done research and analysis
Inside a Brompton bike shop

Researching with Brompton

User research agency Inviqa helped Brompton Bicycle realise that its customers were looking to transact online, and that they wanted an emotional engagement with the brand, not just a transactional one. This insight resulted in a fundamental change in Brompton’s business model to better meet its customers’ needs.

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User researching for brands like...

Explore our case studies

Our integrated approach

Here at Inviqa we offer a blended service offering based on the individual needs of our clients. So while we've grouped our capabilities into four central streams, our work is always led by your goals, and delivered by integrated teams of strategists, designers, technologists, and more.  

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Strategise

Understand the driving forces behind your products. Clarify the outcomes you want for you and your customers. Define a plan to get you there.

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Design

Test hypotheses. Discover what your customers want. Understand how to meet their changing needs using principled product thinking.

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Develop

Test, learn, and deliver value frequently using modern delivery methods – and scalable platforms and architectures.

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Optimise

Continually evolve your digital products, processes, and systems to ensure they keep working for you and your customers.

Insights and expertise