Boohoo's remarkable retail success story

Tune into this exclusive video with Will Clayton, innovation lead at Boohoo Group, to discover how the pioneering retail group transformed an essential business process to drive business growth and optimisation.

You’ll learn:

• How data and tech modernisation enabled Boohoo Group to transform the way it creates, publishes, and categorises new products.
• How business process optimisation cut time and overheads, and changed the role of ecommerce teams.
• How AI is taking things a step further and unlocking new opportunities.

Boohoo Group has seen remarkable growth in the past five years. 

Its revenue was just shy of £2 billion in 2021 – with 62 million orders and 20 million active customers to its name. During the global pandemic, it smashed growth targets and almost doubled the size of its brand portfolio, expanding into new and adjacent markets.

Behind this success story is a vision and business model that’s supported and enabled by efficient business processes and workflows.

This wasn’t always the case. Just a few years back, many of its critical business processes were manual and time-consuming. 

And when your business model is built around speed, that’s a big problem.

When innovation lead Will Clayton joined Boohoo Group, he was clear on the task at hand.

The group needed to drive efficiencies in core business processes – especially the creation, publication, and categorisation of new products – to cut time and overheads, and bring scalability and agility to the group to support its growth ambitions.

Check out the video above to learn how Will and his team combined data, AI, and iterative tech modernisation to drive ongoing business growth and optimisation.