Inviqa Predictions: 2025 Digital Product Trends 

• Digital accessibility is set to dominate 2025, driven by the European Accessibility Act (EAA), and is an opportunity for businesses to innovate beyond just meeting regulations. 
• No-code platforms integrated with AI will revolutionise web application development, empowering a new generation of creators and cutting costs and time to create digital products 
• Technologies such as generative AI, virtual reality and augmented reality will allow businesses to innovate and upgrade their omnichannel experience.  

Looking ahead to 2025, Inviqa’s digital experts give their predictions on 2025 digital product trends, including an increased focus on digital accessibility and the wave of innovations being driven by no-code platforms and AI.  

In this article, we’ll discuss how these advancements will reshape the digital landscape, challenging businesses to innovate and adapt in new ways. Read on to find out our 2025 predictions for digital technology, and what your business could be doing to stay ahead.  
 

Digital accessibility: a major shift driven by new legislation

“Digital accessibility will be high on the agenda next year” says Inviqa Experience Designer Konnie Zarnaveli. “The implementation of the European Accessibility Act (EAA) will accelerate progress, as companies across a variety of sectors attempt to catch up with the new legislation and update their products accordingly to avoid legal repercussions.” 

While we will likely see many organisations increase their focus on digital accessibility due to the desire to avoid legal consequences and maintain access to the EU market, Konnie emphasises that this is not the only driving factor behind the shift. “There are lots of professionals who are truly passionate about accessibility and are putting in the legwork to make real and meaningful change, rather than just for the sake of following guidelines.”  

“Brands should look at accessibility from a point of innovation, rather than regulation” says Konnie. “They should try to make it part of their brand identity and be more creative with it, rather than just simply following guidelines.” She believes that this will not only help brands meet legal requirements but also foster creativity and inclusivity. This mindset shift could inspire more innovative approaches to designing and developing accessible digital experiences, something that Konnie believes is beneficial for everybody.  

“There’s been a lot of interest in how experience designers can collaborate with engineers more effectively to reduce or even eliminate accessibility issues before they arise” Konnie notes. “Accessibility considerations should be included in any design handovers, with design teams and engineers working closely to ensure issues are picked up and addressed.” Often, accessibility falls through the cracks as it can be unclear who is responsible. “Accessibility is both teams’ responsibility and requires great communication, collaboration and consideration.”  

In 2025, Konnie predicts that more companies will prioritise fostering closer collaboration between teams to pre-empt accessibility issues, highlighting her own work as an example. “There’s a lot of work going on behind the scenes at Inviqa to create a framework for handovers between designers and engineers, making the process more effective and seamless. We’ve also been working closely with the QA team, identifying the most common accessibility issues they come across, so we know what to look out for in the design stage.”  

A final tip that Konnie has for brands is to ensure they are considering all elements of digital accessibility in 2025. “Certain elements of digital accessibility are not spoken about so much and are often overlooked, such as focus states”, which improve navigation for users with disabilities. “In 2025, brands should think about accessibility more outside of just the typical ‘fonts and font sizes’ and consider the other often forgotten elements, too.”  

While the more commonly discussed elements remain important, Konnie emphasises the need to expand the conversation to include these less obvious but equally critical components, especially if brands want to make a real impact in 2025. 

No-code platforms driving innovations with AI

“As we enter 2025, the fusion of no-code platforms and AI will drive the next wave of innovation in web application development”, predicts Inviqa Solutions Architect Jeremy Keen. He goes on to highlight the various factors making this shift possible: “We’re no longer limited to website builder platforms - the likes of Glide and Adalo are evolving into powerful ecosystems where AI tools are seamlessly integrated. These platforms empower non-technical users to build dynamic, AI-driven applications, reducing the reliance on traditional developers and development times and therefore accelerating the pace of innovation.” 

“One of the key advantages of no-code builders is their accessibility”, Jeremy explains, echoing Konnie’s prediction of seeing an increased focus on digital accessibility in the new year. “With AI-powered features like natural language processing, predictive analytics, and automated customer interactions, businesses can quickly create personalised, data-driven user experiences. This democratisation of application-building technology is unlocking new opportunities for startups and small businesses to compete with larger enterprises and budgets.” 

Based on these new developments, Jeremy believes that we could be seeing big changes in the year to come. “In 2025, we predict that no-code platforms will continue to lead AI-driven innovations, reshaping industries from ecommerce to healthcare. As these tools become more sophisticated, they will empower a new generation of creators and innovative agencies to build smarter, more intuitive digital solutions faster and more affordably than ever before.” 

Growth in AI-driven content creation

“Leading companies and startups in generative AI will be releasing more refined solutions for AI-driven content creation,” predicts Inviqa CTO Kaustav Bhattacharya. “Content Management Systems (CMS), or software enabling brands to publish and manage marketing and commerce content, are going through a huge transformation. Almost all these solutions now offer various ways to harness AI to generate content.  

Of note is CMS platform ContentStack, with its ability to power A/B testing and the art of experimentation and optimisation that helps brands retain eyeballs for longer on their content, converting customers towards specific actions. Knowledge vaults in ContentStack can use pre-existing assets such as marketing copy, press releases, financial reports or product catalogues to generate more on-brand and accelerate content using large language models, and this capability can hugely improve productivity and accelerate the production of engaging content.” 

Omnichannel retail finally comes of age

Not satisfied with just one prediction, Kaustav goes on to add: “Businesses have been dreaming of omnichannel commerce for years, yet few have achieved this much-celebrated way of selling goods and services online. Omnichannel means customers should be able to switch between devices throughout the shopping experience, such as from laptop to desktop, in-store point of sale, or loyalty apps. Also, brands should be able to seamlessly integrate and offer enhanced loyalty experiences.” 

Kaustav offers some great examples of brands leading the charge: “Starbucks has integrated its rewards programme with Air Canada, allowing customers to collect Starbucks rewards points as they book flights or shop online with the airline. 

Another excellent example from the UK is high street retail giant John Lewis. With its connected online ecosystem, a customer can book a personal home design consultation online and visit a high street store for a consultation with an interior design expert. Whilst designing their dream home, the design expert can drop items like that perfect sofa, those statement dining room lights, and that slick coffee table into your wish list. Then, as you commute back home excited about your future home layout, you can review your wish list on your phone. To top it all off, once home, you can view that swanky sofa in situ in your living room via the augmented reality feature in the mobile app.  

I predict 2025 will be the year we start to see more convergence in the omnichannel ecommerce space. Technologies such as loyalty, virtual reality (VR), augmented reality (AR), generative AI, and cross-device and cross-business service integration will start to mature and enable businesses to further reduce friction for customers in their purchasing decision-making and online buying experiences.” 

Check out our expert's industry sector-specific predictions for 2025 here

If you’re interested in any of the topics raised in our predictions for 2025 digital product trends, get in touch to discuss how Inviqa can support your digital initiatives this year.