UK universities are under pressure - financially, globally, and digitally. With international enrolment declining and competition intensifying, digital experience is now a decisive factor in student conversion.

Inviqa’s latest research dives into the digital performance of 20 non-Russell Group universities during peak clearing — a moment when every click counts.

What the report reveals

• A sector clustered around adequacy, not distinction and where digital is treated as hygiene, not differentiation
• A narrow performance gap: the lowest-scoring university was just 18 points behind the leaders
• Top performers - University of Portsmouth (88%), University of Strathclyde Edinburgh (87%), and Lancaster University (85%) - excelled in:
  • Website navigation
  • Content structure
  • Clarity on clearing
  • Trust-building through student-led content

These are also the areas where others struggled most, and where the greatest opportunities lie.

This report offers actionable insights for universities looking to elevate their digital experience and stand out during the most competitive recruitment window of the year.

Download the report to find out how your university compares - and how Inviqa can help you optimise your digital experience to hit your 2026 clearing targets. From UX audits and strategy to technical delivery and performance measurement, Inviqa works with higher education institutions to turn insight into action and build websites that convert.
 

Universities included in the research:
Aberystwyth University, Aston University, Heriot Watt University, Lancaster University, Loughborough University, Northumbria University, Royal Holloway University of London, Swansea University, University of Aberdeen, University of Bath, University of Dundee, University of East Anglia, University of Essex, University of Leicester, University of Portsmouth, University of Reading, University of Strathclyde Edinburgh, University of Surrey, University of Sussex, University of Arts London