5 pain points quietly sabotaging retail growth and how to neutralise them
Let’s talk about the area of ecommerce most brands still treat like an afterthought: product data.
In a world where retail media is worth £200bn, and social commerce is already a trillion-dollar train, imprecise product data no longer means you’re scrappy; it means you’re invisible.
Today’s algorithms reward structure, completeness and compliance, while shoppers reward clarity and trust. Miss any of those, and your beautifully composed product shots will be promptly swiped away (if they end up on the feed at all!)
As patience for product inaccuracies declines, here are 5 key pain points still sabotaging retail growth, and how, together, Feedonomics, BigCommerce, and Inviqa can help you neutralise them.
Pain point 1: Product truth
Incorrect product information is a killer of visibility. Inconsistent attributes, vague titles, and broken taxonomy mean your products won’t just underperform; they’ll vanish. Google Merchant Centres and marketplaces already suppress listings when data is incomplete or incorrect.
The fix: A rigorous data audit to enrich and transform product data to meet channel-specific specs, while still being human-readable.
How to make it happen: Feedonomics can handle the heavy lifting with automated rules, listing optimisation and compliance checks, composable commerce platform BigCommerce provides the platform and agility to run a unified ecommerce business, and Inviqa ensures the design layer delights the human.
Pain point 2: Availability & price transparency
Overselling and stale stock aren’t just operational hiccups, they erode trust. When inventory and pricing are inaccurate, abandoned or cancelled orders spike, while reputational damage mounts.
The fix: Real-time updates and automated takedown of out-of-stock items.
How to make it happen: Feedonomics enables real-time sync and inventory buffers to help prevent oversell, BigCommerce’s APIs integrate seamlessly with Order Management (OMS) and ERP systems, and Inviqa optimises Product Listing and Detail pages to set clear expectations for delivery timings and costs.
Pain point 3: Discovery shift
Traditional Search Engine Marketing tactics won’t cut it as retail media and social commerce begin to dominate acquisition. As retail media grows at double-digit rates and TikTok Shop leads the charge for social commerce, the time to adjust your strategy is now.
The fix: Brands need channel-specific feed optimisation and experiences that convert.
How to make it happen: Feedonomics pushes clean, compliant feeds into retail media networks and social platforms, BigCommerce supplies composable storefronts for campaign agility, and Inviqa ensures a frictionless journey from first click to checkout.
Paint point 4: Trust and compliance
The Digital Markets, Competition and Consumers Act (DMCC) and Advertising Standards Authority (ASA) regulations aren’t optional. Breaches risk fines and reputational damage.
The fix: Compliance must be baked into templates and UX flows, rather than bolted on as an afterthought.
How to make it happen: Feedonomics applies compliance checks at the feed layer, BigCommerce propagates compliant content across the storefront, while Inviqa embeds governance and accessibility into design.
Paint point 5: Measurement
Measuring campaign impact and proving return on investment (ROI) across retail, media, social, and search is messy, often due to an un-unified measurement spine or dashboards that over-credit last clicks. An inability to measure ROI across networks will stagnate investment and your ability to scale smartly.
The fix: To measure impact accurately, brands need structured data contracts, identity resolution and designed experiments to validate lift.
How we make it happen: Inviqa can set up this measurement backbone, calibrating Marketing Mix Modelling with platform data and aligning reporting with ISBA frameworks so brands can trust the numbers driving their decisions.
As commerce channels expand to include retail media, social and agentic channels, brands must both satisfy the algorithms to reach the human and then delight the human to earn loyalty. Addressing the pain points above will help your organisation thrive in an increasingly fragmenting retail landscape.
Get in touch to find out how we can help you neutralise these pain points and unlock your growth potential.
This was the second in a series exploring how agentic commerce is impacting the retail industry and what organisations can do today to adapt. Read the first instalment, The robots are shopping, and they're picky!, today.
