The digital era has created an abundance of information. Information architecture (IA) is the art of structuring and arranging that information in a way that aligns with the way users think, and the tasks they're trying to achieve.
Our interactive, one-day information architecture training teaches you how to design an information architecture for your app or website in a way that serves your user needs and business objectives.
Our information architecture course will teach you how to:
Integrate IA into the product design process:
Learn how an effective information architecture can help your digital product, and how IA fits into the product design process.
Speak your users' language:
Understand how your users think about and group content, and design your site's navigation accordingly.
Plan and conduct card sorts:
You'll be able to plan, conduct, and analyse this indispensable research technique.
Understand and evaluate your content:
Evaluate whether your content meets user and business goals, and understand any natural structure it has.
Evaluate an effective information architecture:
Use techniques such as tree testing to evaluate and iterate your product's information architecture.
Meet one of your trainers,
Stephen is a UX consultant at Inviqa. A creative problem solver, he uses research, collaboration, and an iterative approach to designing innovative products and services that customers love. Equal parts geek and designer, Stephen loves to play around with technology, but believes people need to be at the centre of the design process.
A lot of Stephen's time is spent rapidly creating prototypes and putting them in front of users. He designed the end-to-end service to bring health apps into the NHS, worked with Costco to bring their travel proposition into the UK, and has collaborated with other brands including Dulux and UBS.
Stephen is passionate about sharing best practice and teaches user research and information architecture.
What is information architecture?
Business goals and needs
User goals and needs
User research methods
Information seeking behaviours
Mental models, labelling, and language
Content inventories and audits
Conceptual design models
Structures, schemes, and navigation
What makes a good IA?
Planning and conducting a card sort
Analysing the results of a card sort
Creating an information architecture
Creating site maps and IA documentation
Planning and conducting a tree test
Further ways evaluating an IA
We're based at Aviation House, 125 Kingsway, London WC2B 6NH. But we can also do on-site training at your offices.
About the day
Duration: Courses start at 10:00am and finish at 4:30–5:00pm.
Food: Lunch is provided, along with as much fresh coffee, tea, and biscuits as you like.
Class size: No more than 10 participants (enough so that you have other people to learn from, but not so many that you're lost in the crowd!).
What to bring: Just your lovely self and the desire to learn!