Learn the fundamentals of UX with our intensive, one-day course, spanning user experience, usability, information architecture, and user-centred design (UCD).
Our London-based, expert-led UX training gives you a detailed understanding of the principles and stages of the UCD process, providing you with the UX tools, techniques, and know-how to start embedding customer-centred thinking in your own organisation.
Plan research: Learn how to identify users' needs and goals, carry out discovery activities to understand business requirements, agree on goals, and understand who your target audience is.
Choose UX activities: Select the right methods from your new toolkit: design workshops, product definition, mental models, design concepts, ideation, sketching, structure and navigation, wireframing, prototyping, expert evaluation, usability testing, customer feedback.
Analyse data: Choose the right analysis techniques and turn your analysis into actionable design solutions, understanding how to make sense of all the data you've gathered and use it to drive solutions.
Measure success: Define the performance metrics to allow you and your stakeholders to know if your solutions are working, and that you're achieving business objectives.
Communicate findings: Present to stakeholders and put together the right types of research deliverables.
Promote UX across your organisation: Build a UX team that has the right cultural fit and encourage a user-centred culture within your team and the wider organisation.
Meet your trainer, Andy Ingle
As head of experience design at Inviqa, Andy has more than 15 years' experience in digital and user experience design. He's an expert in developing products based on user research and business requirements, and helping our clients understand the rationale behind our design and strategy decisions.
A UX veteran, Andy has led projects for Brompton Bicycles to redefine the online customer journey, and Virgin Trains East Coast to completely overhaul customer experience strategy.
Andy is one of our most experienced trainers and loves to share his passion for all things UX, along with his many project storied and insights.
Guiding principles of user-centred design (UCD)
Why you should put users at the centre of the design process
The benefits of conducting research
How to plan a UCD project
UCD tools, methods, and deliverables
Research methods (stakeholder research, contextual enquiry, diary studies, user interviews, focus groups)
Using affinity diagramming analysis techniques
The value of scenarios and user journeys
Communicating research findings
Design and engagement methods
Process and flow tools such as user flows and site maps
Importance of content strategy
Reasons for and benefits of designing with wireframes
Evaluation methods for assessing design work
Usability heuristics for expert reviews
Factors of measurement and benchmarking
Benefits and risks of UX design
Putting together the business case for buy-in to a user-centred approach
Getting the most out of UX work
Is this the right course for you?
This course is particularly suitable if you are:
A head of digital, marketing manager/director, product manager or digital project manager
Wanting to improve how you work with user experience teams and agencies
Looking for an initial understanding or more strategic view of user experience
Looking for a great foundation to go on and learn the more in-depth areas covered in our other UX courses
You don't need any prior knowledge or experience to get the most from this course!
Like what you see but want to learn something slightly different? We can tailor any of our training courses to your team's needs. Get in touch to find out more!
We're based at Aviation House, 125 Kingsway, London WC2B 6NH. But we can also do on-site training at your offices.
About the day
Duration: Courses start at 10:00am and finish at 4:30–5:00pm.
Food: Lunch is provided, along with as much fresh coffee, tea, and biscuits as you like.
Class size: No more than 10 participants (enough so that you have other people to learn from, but not so many that you're lost in the crowd!).
What to bring: Just your lovely self and the desire to learn!