Learn the fundamentals of UX with our intensive, one-day course, spanning user experience, usability, information architecture, and user-centred design (UCD).
Our expert-led UX training gives you a detailed understanding of the principles and stages of the UCD process, providing you with the UX tools, techniques, and know-how to start embedding customer-centred thinking in your own organisation.
What you'll learn
Our UX fundamentals course will teach you how to:
Plan research: Learn how to identify users' needs and goals, carry out discovery activities to understand business requirements, agree on goals, and understand who your target audience is.
Choose UX activities: Select the right methods from your new toolkit: design workshops, product definition, mental models, design concepts, ideation, sketching, structure and navigation, wireframing, prototyping, expert evaluation, usability testing, customer feedback.
Analyse data: Choose the right analysis techniques and turn your analysis into actionable design solutions, understanding how to make sense of all the data you've gathered and use it to drive solutions.
Measure success: Define the performance metrics to allow you and your stakeholders to know if your solutions are working, and that you're achieving business objectives.
Communicate findings: Present to stakeholders and put together the right types of research deliverables.
Promote UX across your organisation: Build a UX team that has the right cultural fit and encourage a user-centred culture within your team and the wider organisation.
Meet your trainer, Stuart McAdam
Stuart is a UX and UI consultant at Inviqa, with a love of great digital design.
He focuses on taking clients through the entire design process, from ideation through to realised concepts that are tested with end users.
His recent work includes redefining the way people book train travel with Virgin Trains, and working on enterprise applications that deliver global value with Tesco.
Stuart is an enthusiastic trainer who loves to teach UX fundamentals, sharing tips and insights from real-world design projects.
Guiding principles of user-centred design (UCD)
Why you should put users at the centre of the design process
The benefits of conducting research
How to plan a UCD project
UCD tools, methods, and deliverables
Research methods (stakeholder research, contextual enquiry, diary studies, user interviews, focus groups)
Using affinity diagramming analysis techniques
The value of scenarios and user journeys
Communicating research findings
Design and engagement methods
Process and flow tools such as user flows and site maps
Importance of content strategy
Reasons for and benefits of designing with wireframes
Evaluation methods for assessing design work
Usability heuristics for expert reviews
Factors of measurement and benchmarking
Benefits and risks of UX design
Putting together the business case for buy-in to a user-centred approach
Getting the most out of UX work
Is this the right course for you?
This course is particularly suitable if you are:
A head of digital, marketing manager/director, product manager or digital project manager
Wanting to improve how you work with user experience teams and agencies
Looking for an initial understanding or more strategic view of user experience
Looking for a great foundation to go on and learn the more in-depth areas covered in our other UX courses
You don't need any prior knowledge or experience to get the most from this course!
Like what you see but want to learn something slightly different? We can tailor any of our training courses to your team's needs. Get in touch to find out more!
The current situation with COVID-19 means we’re currently not running any of our training courses face-to-face. This course can be run remotely for teams upon request.