• Virgin Atlantic looks to consolidate online services for 40,000 travel agents
  • Launches new solution providing new interface and powerful content management
  • New platform triggers 20% rise in user registration

The challenge

Virgin Atlantic – one of the world's most famous airlines – was relying on a number of disparate digital services to engage and transact with travel agents. It sorely needed one platform to serve its 40,000 travel agent customers in 25 different countries.

The new platform needed to consolidate these services through a series of software integrations, provide more effective content management, and provide a new interface.

Finding a solution

In collaboration with Naked Communications, we were brought in to build the the Virgin Atlantic Travel Portal (VATP) using a content management system called SilverStripe. The portal allows Virgin Atlantic to market promotions, general information, destinations, and the brand. It also allows travel agents to book flights, co-brand destination materials, create scrapbooks of favourite content, and provide feedback to Virgin Atlantic.

The results

Virgin has successfully launched a unique, self-contained platform to manage its travel agent user group. Following the launch of the new portal, Virgin Atlantic registered a 20% increase in user registration.

 


This case study was originally published under Byng, which merged with Inviqa in October 2016. Click here for more information about the merger.