What is content modelling and how can it benefit my business?
Deconstructing your content into structured, reusable components is more and more important as content owners struggle to quickly repurpose content in real-time, in the right formats, to a multitude of new devices and use cases. But deconstructing content and organising future content in this way is complex, and any ambiguity in your content model will make it hard for content-consuming devices to process your content.
Effective content modelling, by looking at the content assets you have, understanding the complexity of how it links together, and creating a plan for future content origination and distribution, is key to overcoming these challenges. It’s best accomplished through collaborative workshops with all stakeholders with an understanding of the complexity of your content, and with CMS specialists who understand the performance implications of the decisions you’re making.
We’re looking to replatform our website. Why do we need consulting services?
CMS migrations are risky projects and shouldn’t be undertaken lightly. That’s why it’s important to consider whether a competitive advantage can be found by innovating and extending functionality on your existing platform, rather than moving to a new one.
Our consultants will never recommend you move your online business to a new platform unless we’re convinced you need to – for example, if we can demonstrate that your current platform is hindering your ability to grow, drive revenue, and innovate
We’ll ensure you have a clear understanding of your options to ensure that whatever decision you make will continue to drive business value. Should you need to replatform, we’ll ensure you think in terms of the key business processes and business value you want to bring to the new platform, rather than focusing on feature migration which often leads digital initiatives astray.
What’s next once a business selects a web CMS platform using Inviqa’s counsel?
Unlike other business and technology consultancies, Inviqa’s services provide end-to-end support across our clients’ digital journeys – from consultancy and coaching, through to solution-build, implementation, and continuous improvement. Head to our website CMS service page to learn how we translate content strategy into successful delivery.
What is a decoupled CMS?
In traditional web CMS, content is tied up with presentation, making it difficult to quickly repurpose content in the right formats for new channels and use cases. Decoupled CMS, however, separates content – which is stored in the CMS – from data about its presentation – which is handled by a separate front end that communicates with third-party applications using APIs to ensure your content is delivered in the right way for a particular platform or touchpoint.
Decoupled CMS is helping brands to free up their content to be what and where it needs to be today and in the future.
Talk to our CMS consultants today to start preparing for your future.
For which roles and teams are your CMS consulting services designed?
Our CMS consultancy services are geared towards heads of content delivery and strategy, plus digital heads in roles such as CTO, CIO, and CDO. Our digital roadmap and digital strategy workshops are highly collaborative and involve all relevant stakeholders to a digital initiative.