![" "](/sites/default/files/styles/case_study_hero_focal_point_/public/2019-08/william%20hill%20hero.jpg?h=c673cd1c&itok=c_6X8KwO)
Enriching the betting experience through innovation
William Hill launches innovation hub to bring new digital products to the betting industry:
- APIs and betting data opened to global developers
- Triggers uplift in prototypes submitted to William Hill
- Provides platform for uncovering new customer experiences
![" "](/sites/default/files/styles/case_study_hero_focal_point_/public/2019-08/william%20hill%20hero.jpg?h=c673cd1c&itok=c_6X8KwO)
![" "](/sites/default/files/styles/logo/public/2019-08/william%20hill%20logo%20white.png?itok=4XBvUmPJ)