CXcon: Experience Transformation

Welcome and opening remarks

Nicholas Weber, business consultancy director, Inviqa

How to build inclusive design culture

Melanie Yencken, UX design lead, Google

Google’s Melanie Yencken reveals her toolkit for creating diverse, equitable, and inclusive team environments – and explores why inclusivity is key to unlocking the true business value of design.

Designing for memory

Aleks Melnikova, Head of XD, and Jamie Stantonian, lead UX consultant, Inviqa  

A research and data-driven look at how to introduce emotional peaks that trigger lasting memory into the customer experience (and how to measure whether it’s working). With lessons from London's Imperial War Museum and more.

Designing the future of financial services

• Gabriella Bello, digital creative lead, Domestic & General
• Andrés López Josenge, VP design, Europe, Visa 
• Don Tregartha, UX design manager, Schroders

Hear how a diverse group of financial services brands are using design to derisk, drive innovation, and find the right customer problems to solve. 

Designing for meaning: from philosophy to practice

Joseph Giacomin, professor of Human Centred Design, Brunel University

A look at the philosophy of ‘designing for meaning’, how meaning changes with time and context, and what this means for designers looking to create products and services that deliver ongoing value.

The role of ethics in UX design

Per Axbom, author of Digital compassion, coach, designer, writer, digital ethicist

Ethics in design is not a nice to have; it’s absolutely essential. Here we explore what’s at risk when you ignore ethics, and the business value of considering ethics and digital inclusion from the outset of product design.

Problem space research: from products to people

Olena Bulygina and Stuart McAdam, senior UX consultants, Inviqa

Problem space research aims to shift the focus from products to people. In this session we explore how and why the likes of Visa and Brit are using this cost-effective approach to ignite innovation.

Innovating at scale in the Covid era

Camila Diaz, head of product design, Moonpig

Covid is forcing companies to innovate faster than ever before. Discover how Moonpig is using design to drive business agility and find new ways to innovate at scale.

The business value of ethnographic research

Daria Lanz and Stephen Tomlinson, senior UX consultants, Inviqa

Is ethnographic research the final frontier in qualitative user research? This session explores how brands like Tesco are using the method to unlock rich contextual information that informs better products.

Designing for enterprise software

Andrew Merryweather, VP of UX, Elsevier

Designing enterprise software comes with unique challenges and opportunities. Join Elsevier’s Andrew Merryweather as he shares learnings and war stories from the field.

Closing remarks

Nicholas Weber, business consultancy director, Inviqa