Digital accessibility: achieving great CX for all

Bar graph showing the job function breakdown as follows: design (31%), development/QA/IT (20%), marketing (9%), ecommence/multichannel (7%) strategy/business development (5%), customer services (2%)
Bar graph showing the industry breakdown as follows: not for profit (18%), public sector (15%), technology (14%), education (10%), media and publishing (6%), leisure and entertainment (5%), and other (33%).

The business case for digital accessibility

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Where are brands today?

Bar graph showing how strongly participants agreed their organisation will be compliant within the next 12 months. The breakdown is as follows: agree (31%), unsure (27%), disagree (19%), strongly agree (13%), strongly disagree (11%)
Bar graph showing the biggest drivers for accessibility as follows: making our digital product easier to use for everyone (52%), making sure we stay compliant with legislation (27%), growing our customer base and online revenue (9%), doing something good for society (5%), digital accessibility is not really understood (7%).

Barriers to progress

Bar graph showing the biggest barriers to accessibility as follows: no clear ownership within the organisation (43%), lacking the right people or skills (16%), finding it hard to justify the spend (11%), not sure what accessibility really means (10%), senior leadership not convinced of the benefits (6%), other (15%)

Overcoming barriers

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Great CX for all

Accessibility brand stories

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