Digital product design

Rapidly validate your ideas and design game-changing digital products and services in line with real user needs and pain points.

Our experience design team experts help you reduce risk by ensuring designs are tested with real users throughout the design process.  

Rachael Brandon-Lai, Inviqa
Rachael Brandon-Lai, Head of Experience Design at Inviqa

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Validate hypotheses and solve user challenges, fast

Our user-centred digital product design capabilities enable you to:  

  • Design digital products and services that support both user needs and your strategic goals.
  • Understand how and where your existing platforms can be improved to better address user needs.
  • Deliver intuitive user experiences that deliver measurable impact.
  • Reduce risk by ensuring designs are tested with real users throughout the design process.

The methods we use

We build user research into our digital product design process to ensure the optimal user experience:

  • User-centred design
  • Design workshops
  • Design sprints
  • Digital prototyping
  • User-validated hypotheses and concept development
  • User interface design
  • Visual design
  • Conversion optimisation
  • Content modelling and personalisation

How we collaborate with you

  • We engage with you and your teams throughout so we understand your needs and goals and take you on the design journey with us.
  • We use rapid digital prototyping to quickly test ideas and hypotheses with real customers to see what resonates.
  • We enable you to develop products and services using evidence, not assumptions.
  • We combine CX design and technology to create prototypes that generate excitement and internal buy-in.
  • Our design leads are all SCRUM certified and comfortable delivering in an Agile environment to production ready standards.
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Designing digital products for brands like...

Explore our case studies

Our integrated approach

Here at Inviqa we offer a blended service offering based on the individual needs of our clients. So while we've grouped our capabilities into four central streams, our work is always led by your goals, and delivered by integrated teams of strategists, designers, technologists, and more.  

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Strategise

Understand the driving forces behind your products. Clarify the outcomes you want for you and your customers. Define a plan to get you there.

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Design

Test hypotheses. Discover what your customers want. Understand how to meet their changing needs using principled product thinking.

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Develop

Test, learn, and deliver value frequently using modern delivery methods – and scalable platforms and architectures.

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Optimise

Continually evolve your digital products, processes, and systems to ensure they keep working for you and your customers.

Insights and expertise