Usability testing

Usability testing agency Inviqa helps you understand how end users interact with your digital products and services, whether you’re launching a new one or enhancing an existing one.

Analytics only tell part of the story. Together with usability testing, you can uncover the insights you need to deliver game-changing digital experiences that make life easier for your audiences.

Our usability testing (also known as user testing) process enables you to: 

• Gain in-depth, evidence-based insight into how users interact with your digital product or services.
• Understand how and where you need to improve your digital products to deliver a better customer experience.
• Learn how your target users would interact with the new product or service you're looking to launch.
• Constantly re-examine what the customer experience should look like, and act upon what you find.

We first conduct a detailed review of your web analytics to identify what users are doing on your digital platforms.

• We then recruit real customers or potential customers we can speak with face-to-face or remotely.
• We then use purpose-built usability labs to conduct usability tests that identify why they interact with your product or prototype a certain way by eliciting focused and unbiased responses.
• We encourage you to join us for live viewing of the one-to-one user testing to help unify your stakeholders, gain first-hand insight, and understand the methodology we use.
• We review all findings and issues uncovered during the research. Together we identify prioritised recommendations together with an action plan for implementing changes.